It’s a Small Social Media World After All

For taking a brand and message to a broad audience, the advertising sector has been using the traffic+interruption model. With social media, that is changing to the network+engagement model. Digital interactive strategy has been working towards this, but still relies on a primary piece of content to generate interest rather than directly embedding into a community or building a following.

The next combination to spark marketing revolution is traditional network marketing meeting social media tools. Brand evangelists, conversation hubs, niche thought leaders, and community building (not “management”) will be the keywords of Web 2.0 (or 3.0?) marketing campaigns.

The best way to illustrate this is grassroots campaigning versus media messaging. Grassroots campaigns for fundraising can be incredibly profitable. Because they’re resourceful. Incentive management similar to affiliate marketing, evangelists who care about what they’re selling - be it a cause, candidate, or complaint - and a web of hubs that direct action. This is the model that social media emulates. In the blink of an eye.

Social Marketing Direct is a brave new frontier in social media, network marketing, advertising, branding, and results-driven community engagement. The web is a big place only if you don’t know where to look.