Services and Set-up

Social Marketing Direct Services 

Social Marketing Direct is a strategic consulting start-up and broker for social media experts and vendors, providing social media solutions for B2B and B2C marketing and business development:

Brand development
Research
Networking
Word-of-mouth advertising
Viral content promotion
Community engagement
 
 

 

 

Process:

 

1. Consultation on target audience, brand, communication, word-of-mouth strategy.
2. Recommended social media tools to reach target audience based on goals and budget.
3. Timeline with benchmarks and milestones for deliverables, finalize contract.
4. Set-up of platforms and tools.
5. Train staff or broker contracts with vendors to employ recommended tools.
6. Ongoing consulting for campaign management and community engagement, results tracking. 
 
Deliverables: 

 

Planning & Services   

 

  • Word-of-mouth messaging strategy.
  • Content guidelines for blog and site content.
  • Twitter, LinkedIn, Facebook, boot camp.
  • Ning training.
  • Vendor search & contracting.
  • Identifying key niche influencers, recommending incentives for partnership.
Platforms & Tools
  • Convert static website to WordPress-powered – template, refresh, or full redesign.
  • Ning site development.
  • Press Release optimization / automation.
  • Social media aggregate monitoring.
  • Results tracking & metrics. 
Social media starter package:
  • Team training for use of social media (Facebook, LinkedIn, Twitter, etc. as appropriate)
  • WordPress platform (customized template)
  • Ning community site (customized template)
  • Ongoing oversight, training, and management 
  • Consultation to measure current social media needs and goals

Custom platforms and branded design:

  • WordPress custom site refresh or redesign
    • + Blogging consultation / contract writer  
  • Ning custom branded design for community network
    • + Ongoing maintenance, apps, community engagement 

Additional Deliverables: 

 

  • Metrics measurement set-up and software
  • List generation of high-value category bloggers/networks
  • Aggregate research tools
  • Digg blaster (50-100 diggs)
  • Video Production and YouTube promotion
  • Viral content production (Flash, etc.)
  • Press Release optimization turnkey platform set-up

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

** TBD prices may vary widely subject to subcontractor fees, project scope and timeline,.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For more information call 206.664.7655 or email

admin@socialmarketingdirect.com